Website Development
Design and Branding
Consulting and Development
We helped a new niche fruit tree nursery to get started with an online presence and digital systems, including full retail management with Shopify and a functional and integrated website with plenty of custom features. We created the logo, branding and design concepts, and have also helped with designing and printing business cards and flyers. We continue to support them with their systems and digital needs.
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Logo Concept
A simple, clean, logo concept using earthy tree colours and encapsulating the concept of a fruit tree cottage. The chosen font is a modern take on the ‘old style’ serif fonts, bridging the gap between the idea of a traditional country cottage with a new, modern, fruit tree business.
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Colour Choices
The green is a very earthy green, while it lacks the vibrancy of a lighter punchier green, it is instead designed and well suited as a background without being overpowering.
While technically classed as red, this medium-dark shade nearing on brown perfectly complements the chosen green, representing trees and timber cottages.
Aptly named ‘ripe mango’, this yellow adds a subtle touch of colour to represent the focus and purpose of the business.
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Flyers
A simple flyer for informing potential customers about the new business and the types of products on offer. Implemented using consistent branding with the new logo and website.
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Business Cards
Sleek business cards, printed and delivered quickly. The branding and colour scheme has been adhered to with a clean design concept.
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Powerful Online Store
A Shopify theme tailored to the business ensures a cost-effective solution that does everything a new business needs. The theme has been heavily customised in important areas in line with how the business operates.
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Fruiting Calendar
A dynamic and automated fruit tree calendar linked to each fruit tree product makes it easy to find the right variety for a special occasion. This custom-developed feature is easily controllable by the business owner for updates and new products.
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Preorder Handling
Preorder Handling is a tricky subject with Shopify. We made it simple with a seamless custom implementation, with clear and consistent messaging to the customer. Integrated at all steps of the process (product page, shopping cart, order confirmations, etc.). Inventory tracking and quantities are fully taken into account i.e. split ordering.